New ACOEM Website that Responds to Needs of Diverse Membership
New ACOEM Website that Responds to Needs of Diverse
The American College of Occupational and Environmental Medicine
is the nation's largest medical society dedicated to promoting the
health of workers through preventive medicine, clinical care,
research and education. It represents more than 4,500 physicians
and other health care professionals specializing in the field of
occupational and environmental medicine.
In early 2010, the College determined that its website was no
longer meeting the needs of those members and needed a major
"We heard from our members that it was cluttered and the
information was not well organized. The challenge for ACOEM was to
offer all members a website that provided them with quick and easy
access to the latest organizational and clinical practice
information as well as the best tools and resources to enhance
their OEM practices, " says Bud J. Romano, ACOEM Director,
Information Management and Technology.
In addition, Romano says, the site needed to expand the
capabilities and collaboration tools of its members-only section as
well as develop a public face to educate people about the field of
occupational and environmental medicine and what its members
ACOEM had done business with .orgSource before on its previous
website refresh, so Romano knew it would be the best firm to work
with to implement everything the new site required. In
particular, he felt Sherry Budziak, founder and president of
.orgSource, had exceptional experience working with medical
associations and understanding their unique needs. Her objective
evaluation of the site helped him convince the ACOEM board that the
new website was a critical need for the College.
"It really behooved me to seek her experience and expertise,"
Romano says. "We knew we would have a better product if we sought
The .orgSource team evaluated the site, met with staff, and
solicited feedback from ACOEM's diverse membership, which includes
physicians in private practice, academia and corporate
environments. In addition, Sherry helped negotiate contracts with
vendors in order to stay within ACOEM's budget constraints.
The resulting website, www.acoem.org, launched in March
2011 with a new look, new navigation, a robust MyACOEM and a
knowledge center section that organizes practice guidelines and
other important information and documents that ACOEM's target
audiences might need.
Romano says working with .orgSource was critical to the success
of the site.
"Sherry was critical to this project," he says. "We wouldn't
have been able to do it without her. She was the linchpin in
helping us achieve our goals and objectives. Her depth of
experience is hard to come by, and I think those years of
experience really benefitted us in analyzing what we needed and
helping us accomplish that."